USWOO

Graphic Designer                                                                      Jan 2019 – Apr 2019

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• Produced marketing programs including logos, brochures, infographics, and posters to help the real estate company establish its niche market strategy

• Assisted senior communication managers with conceptualizing and initiating marketing practices aimed at increasing brand influence

• Updated and optimized internal databases of designs, images, and videos

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AdLab, Boston University

Art Director                                                                                Sep 2018 – Dec 2018

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• Created coaster ads for Ipswich Ale Brewery’s in-store point of sale placement

• Oversaw subject matter decisions, storyboarding, and interview acquisition in pre-production of Ipswich Ale Brewery’s first promotional video

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Ingersoll Rand, Shanghai, China

Marketing Department Intern​                                                  May.2018–July.2018

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• Promoted the ARO division by coordinating display of products to ensure brand consistency at international trade shows 

• Operated Ingersoll Rand ARO’s WeChat social media account and increased followers by 15%

• Created content for newsletters, promotional materials, and product descriptions

• Wrote feature-length articles covering new products, technology, and current events

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PRLab, Boston, United States

Account Executive                                                                   Feb. 2018 – May. 2018

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• Managed client [bitsandflow], a Boston-based art non-profit, as a member of the world’s first student-run PR agency

• Analyzed regional data and formulated promotional plans for [bitsandflow] to better reach its target audience  

• Performed website analysis to enhance its visual appeal and improve content relevance

• Secured traditional media placement in the Boston area

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Atelier Qiaomai, Elite Bookstore

Marketing Department Intern                                               Sep 2015 – Oct 2015      

 

• Identified the necessity for an online customer database and gathered collections of data

• Recruited, interviewed and placed 17 applicants for volunteer work to engage a community of supporters

• Identified areas to improve by designing a Customer Satisfaction Survey and tracking Atelier’s Net Promoter Score

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My Gym

Marketing Department Intern                                             Feb. 2015 - June. 2015

 

• Designed questionnaires and conducted customer surveys, collected and analyzed data, and helped with drafting marketing materials

• Identified potential customers and created a database to store their information